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  1. Industries
  2. Media and Telecom

Modernize Media & Telecom Operations

Drive smarter ad ops, retail media campaigns, and personalized streaming experiences with data-powered precision.
T-Mobile
MediaOcean
Genesys
airtel
T-Mobile
MediaOcean
Genesys
airtel
T-Mobile
MediaOcean
Genesys
airtel
T-Mobile
MediaOcean
Genesys
airtel
Engineering an AdTech Platform for Smarter Campaign Delivery

case study

Telco-Driven Platform for Smarter Campaign Delivery

Transforming Media and Telecom via

AI-Driven Delivery

Smarter Operations

Curated Experiences

AI-Driven DeliverySmarter OperationsCurated Experiences

Intelligent Platforms for Media and Telecom

Modernize operations and deliver richer digital experiences with platforms built for scale, speed, and performance.

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AdTech Platforms
Generate high-margin revenue via monetization of scalable DOOH assets and context-aware advertising triggered by intelligent AdTech platforms.
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Business Support Systems
Streamline billing, service provisioning, reseller config, customer support, and employee collaboration with solutions that meet the high-volume, high-complexity demands of telecom.
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Agentic AI-Enabled CX
Deploy Agentic AI systems that address complex customer queries, resolve billing issues, and automate repetitive and resource-intensive workflows.
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Social Media Analytics
Analyze customer sentiment leveraging NLP-driven social media analytics to refine marketing outreach and deliver proactive support.

Impact Stories

Discover how media and telecom innovators achieved measurable impact through large-scale modernization.
 

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Media Management
Modernizing Global Media Buying Operations
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Telecom
Global Telecom Cuts Billing Time by 97%
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Streaming Media
OTT App Hits 100k Users in 10 Months

Segments We Serve

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Media & Advertising
Modernize the advertising value chain, from campaign planning and buying to cross-channel execution, billing, and performance optimization. Manage multicurrency budgets, workflows, and invoicing with greater speed and accuracy. Leverage Generative AI-powered automation to create high-performing ad creatives, optimize media mix in real time, and adapt bids dynamically based on audience behavior and campaign outcomes.
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Telco-Driven Advertising
Unlock new revenue streams with intelligent advertising ecosystems that spread across smart retail display boards and in-car infotainment systems. Strengthen backend operations and support systems powered by telecom networks with high-performance data pipelines that ensure fast, accurate, and compliant processing, reducing turnaround times from hours to minutes.
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Entertainment Media
Deliver secure, high-performance OTT streaming experiences optimized for every device and bandwidth. Enhance the viewer experience with intelligent recommendations that drive engagement and subscriber growth. Revitalize media operations with modern data platforms, automated workflows, and cloud-ready applications that reduce operating costs and help respond faster to shifting audience demands.
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Telecom Business Support Systems
Enhance billing efficiency with a telecom-grade ETL platform that unifies usage and network data, enforces data quality at scale, and automates compliant tax application through integrations with engines like SureTax. Modernize partner management with unified billing and white-labelled reseller tools. Reduce downtime through automated fault management [BTG] and elevate customer experience with 24x7 NLP chatbots that can troubleshoot, support order management, etc.
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Live Streaming & Interactive Media
Create mobile platforms that stream and help monetize live or on-demand content. Capture video on-device and leverage cloud transcoding for multi-bitrate delivery, ensuring smooth playback even on slow networks. With integrated payments and simple scheduling tools, you can drive higher engagement and revenue while ensuring reliable performance.
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Communications & Messaging Platforms
Drive subscription growth and boost ad revenue with AI-driven marketing automation platforms that centralize user data and adapt campaigns in real time. Identify high-value subscriber segments, target them on preferred messaging platforms, and re-engage dormant audiences at scale. Add a gamification layer that rewards chat activity, referrals, or in-app interactions with points, prize draws, or cash redemption through integrated payments.

Accelerators

Reduce the time-to-market for media and telecom initiatives with rapid-deployment modules and blueprints. 

1/3
Converge Data Platform
Converge Data Platform

A secure, cloud-agnostic foundation that helps unify fragmented subscriber, usage, and content data for analytics, personalization, targeted advertising, content recommendations, etc.

CrossChannel
CrossChannel
DialogWhiz
DialogWhiz

Insights

Critical thinking to help media and telecom leaders navigate digital transformation, monetization, and technology evolution.

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blog

Data Strategy for Generative AI
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blog

Hyperpersonalization in the Age of GenAI

Recognized for Growth. Trusted for Impact.

Deloitte Technology Fast 50 India, Winner 2024

Deloitte Fast 50 India, Winner 2024

Dun & Bradstreet

Leading Mid-Corporates of India, 2024

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Major Contender, QE Specialist Services


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